Danilo Díaz Granados read: Beyond the invisible gorilla – inattention can also render us numb and anosmic (without smell)
By Emma Young It’s well-known that we can miss apparently obvious objects in our visual field if other events are hogging our limited attention. The same has been shown for sounds: in a nod to Daniel Simons’ and Christopher Chabris’ famous gorilla/basketball study that demonstrated “inattentional blindness”, distracted participants in the first “inattentional deafness” study failed to hear a man walking through an auditory scene for 19 seconds saying repeatedly “I am a gorilla”. Now, two new studies separately show that a very similar effect occurs in relation to touch ( inattentional numbness ) and to smell ( inattentional anosmia ). Sandra Murphy and Polly Dalton (a co-author on the inattentional deafness paper) at Royal Holloway, University of London report in the journal Cognition on inattentional numbness. They wanted to go beyond the way we rapidly tune out ongoing tactile stimulation, like the sensation of our clothes, and explore what happens when we’re tou...